The growing need and opportunity to advance biopharma's go-to-market operations has led a biotech veteran to create a medical affairs-focused firm. Richard Ho, a former long-time medical affairs director at Genentech, has created Rype Health, as founder and managing partner. The promise of Rype Health is to disrupt the medical affairs space within the industry by applying a systems approach to optimize what has traditionally been a very fragmented and inefficient business m